Wheelbuilding Explained
A wheel is basically a round piece of, in our case mostly aluminum, tied with force to another piece that makes turning possible. The way the wheel turns (and keeps turning) is depending on the inner piece, called a hub. The way it can withstand forces from outside – or from your crazy riding – is greatly depending on the outer piece. Yes, you probably guessed right, a rim. In other words, the strength of a wheel is mostly determined by the rim. Rims come in all different sh


"Plus"
Size does matter, and lets be honest, fatties are more fun...
So, we got in some new plus-size rims to make your bike look more 'heavy boned'. #e


"Boost"
Yet another axle-standard, you're serious? Yep, that's right. By 'Boosting' the hubs - meaning the hub flanges have moved further apart - we get a stiffer ride. No, it isn't going to be everything, but it probably helps a little. At least for us who need to make a living from it. Besides, a little more tire clearance isn't too bad these days as well… Brands that sponsor the new Boost standard are DT Swiss, Hope, SRAM and Tune. #e


"Wide and Light"
If specs are what you're in for, listen up, 'cause it's very likely these wheels are lighter AND wider than any wheels you have ever owned. The new Blunt SS Rim from Velocity is a 'spec'-tacular example of the new 'wide and light' trend going on in mountain biking. With it's 26,6mm inner width (30mm outer), it's wider than most Down Hill rims. Yet, we haven't come across a Blunt SS 650B weighing more than an actual 380 grams on the scales... So if you want to get everything o


"The Decent 2.0"
When you think about solidity and reliability in mountain biking, there's really only one brand that pops in your mind immediately since the beginning of time: Chris King. There are other brands who try to do it (and who make a pretty good effort), but when it comes down to perfect sustainability and maintainability, these hubs are still the ones to beat. Looked after correctly, these babies really do last a lifetime. Matched up with some ZTR Arch EX's, and built to perfectio


"Feathery DH"
Sometimes you just need to loose as much weight as you can. This is how you do it: you start of with Tune hubs, of course, and lace them up with Sapim CX Rays to E13's newest beauties, the LG1 Race. A true winner on the scales. Race day ready, but also a perfect companion on the trails. And beauty might be in eyes of the beholder, but he who doesn't see it here is pretty damn blind... #e


"Colorful Enduro"
Color up your ride with the new custom Stan's Notubes decals. Ask for the possibilities! #e


"Just some pics"
No time to talk, just watch: - Rohloff now available! - Lightweight topmodel with new XC innerwidth-standard (25mm). - Downhill classic. #e


“The Allrounder”
A true allrounder. Spank Subrosa 30 EVO rims on Hope Pro 2 Evo hubs. Strong, wide, and still not too heavy 650B rims matched with even so strong hubs, which are easily convertible to any axle standard. You could ride a marathon on them and have fun in a bike park in the same weekend. And the colors don't have to match to make 'm look pretty sweet... #e


“Ideal Wheels”
An almost ideal XC set. Ryde Trace XC rims on Hope Pro 2 Evo Hubs. Unless you can afford Chris King, or maybe DT’s higher end, or unless you need lighter then light wheels, in which case Tune is the way to go, there aren’t a lot of reasons not to choose for Hope hubs. Then, don’t compromise on stiffness by choosing for DT Competition spokes and finish it off with some very light rims – saving weight where it counts. That’s pretty much an ideal formula for any wheelset... #e